isn't exactly rocket science

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isn't exactly rocket science

Post by Ayub Atiqullah al-Batc » Wed, 17 Sep 2003 05:24:25

Rethink the Cool + the Shoe

phil knight had a dream.  he'd sell shoes.  he'd sell dreams.
he'd get rich.  he'd use sweatshops if he had to.

then along came a new shoe.  plain.  simple.  cheap.  fair.
designed for only one thing:  kicking phil's ass.

the unswoosher


For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.

Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mind*** marketing and dirty sweatshop labor.

Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?

Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.


        Is it possible to take Phil Knight's billion-dollar
        marketing momentum and, in a quick judo-like move, slap
        him onto the mat with the power of his own PR thrust?




        Make a straight donation... it's a worthy cause
        with the potential to set an historic precedent
        that could be repeated in other industries and
        usher in more grass roots version of capitalism
        in which megacorps do not control every area of
        our children's lives.


Ayub Atiqullah al-Batch
If you will recollect Norm's highway under poultices, it will stupidly measure the floor.